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Building Successful Beauty Businesses with Coach Lee Gray

Are you running a beauty business — or just doing hair?

If you’ve ever introduced yourself by what you do instead of what you own, this conversation is for you. I sat down with my business coach, Lee Gray of ActionCOACH Business Coaching, inside one of our Utopia Modern Salon Suites locations, and we got into the real talk that every independent beauty professional needs to hear. From raising your prices (yes, really) to automating your follow-up and stepping fully into your identity as a CEO — this one is packed with actionable advice you can put to work this week.

Highlights

  • Why beauty professionals are business owners — even if they don’t see themselves that way yet
  • The mindset shift from “I do hair” to “I own a salon business” and why the words you use actually matter
  • How to raise your prices incrementally so clients barely notice — and why you should be doing it every six months
  • The power of adding value without adding cost: hot towels, snacks, on-time service, and the products already in your hands
  • Why recommending retail isn’t “selling” — it’s service, and it directly increases your average sale
  • How to stand out in a commodity market by communicating your training, your products, and your process
  • The simple follow-up strategy that keeps your books full without spending a dime
  • Using social media to showcase the experience — not just the result
  • How to automate client retention using birthday acknowledgments, pre-booked appointments, and scheduling software
  • Basic money habits every solopreneur needs: pay yourself first, set aside your taxes, and keep an operating account

Chapters

0:00 — You Are A Business Owner

1:08 — Meet Coach Lee Gray

2:00 — Lee’s Coaching Journey

4:20 — Who Coaching Fits Best

6:06 — Utopia Pros and Paths

6:58 — Lessons From a Success Story

8:37 — Nonnegotiables For Growth

11:07 — Maximize Income Fast

12:25 — Add Value and Sell Products

16:02 — Stand Out In a Commodity Market

18:15 — Follow Up Wins Clients

18:31 — Social Media Client Stories

19:39 — Automate Retention Systems

22:51 — Mindset of Ownership

26:07 — Look Like the CEO

27:20 — Keep Learning Business Skills

28:26 — Simple Money Habits

31:02 — Podcast, Book & Coaching Info

Resources

To learn more about Utopia Modern Salon Suites, visit our website at https://utopiamodernsalon.com/ or follow us on Instagram, Facebook and LinkedIn!

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